Privacy Policy

Last updated: 17th July 2025

Potent Leaf ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website and services. We comply with the UK General Data Protection Regulation (UK GDPR) and other applicable laws.

1. Who We Are

Potent Leaf, Stormont Rd, Liverpool, L19 1QG, United Kingdom. Contact: info@potentleaf.co.uk

2. Information We Collect

  • Personal Information: Name, email, address, phone, payment details, date of birth (for age verification), and account details.
  • Order Information: Products purchased, shipping address, order history, transaction data.
  • Technical Data: IP address, browser type, device, operating system, usage data, referring URLs.
  • Cookies & Analytics: See our Cookie Policy for details.
  • Marketing Data: Preferences, survey responses, and communications.

3. How We Collect Information

  • Directly from you (e.g., when you place an order, create an account, or contact us).
  • Automatically through cookies and analytics tools.
  • From third parties (e.g., payment processors, delivery partners, marketing platforms).

4. How We Use Your Information

  • To process and fulfill your orders and provide customer support.
  • To verify your age and comply with legal requirements.
  • To communicate with you about your order, account, or marketing offers (with your consent).
  • To improve our website, products, and services.
  • To detect and prevent fraud or abuse.
  • To comply with legal obligations and resolve disputes.

5. Legal Basis for Processing

  • Contractual necessity (to fulfill your order).
  • Legal obligation (e.g., age verification, tax records).
  • Legitimate interests (business operations, fraud prevention).
  • Consent (for marketing communications and cookies).

6. How We Share Your Information

  • With trusted third parties (e.g., payment processors, delivery companies, IT providers, marketing platforms) for business operations.
  • With authorities or regulators if required by law.
  • With your consent, for marketing or promotional purposes.
  • We do not sell your personal information.

7. International Transfers

If we transfer your data outside the UK/EEA, we ensure appropriate safeguards are in place (e.g., Standard Contractual Clauses).

8. Data Security & Retention

  • We use industry-standard security measures (encryption, access controls, secure servers) to protect your data.
  • We retain your data only as long as necessary for the purposes described or as required by law.

9. Your Rights

  • Access your data and request a copy.
  • Request correction or deletion of your data.
  • Object to or restrict processing.
  • Withdraw consent at any time (for marketing/cookies).
  • Data portability (receive your data in a portable format).
  • Lodge a complaint with the UK Information Commissioner’s Office (ICO).

10. Cookies

See our Cookie Policy for details on how we use cookies and how you can manage your preferences.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be posted on our website with the effective date.

12. Contact

For questions or to exercise your rights, contact us at: info@potentleaf.co.uk